For many organisations there are times when there’s a clear advantage to be gained from joining with another company that can add new products, markets, customers, or expertise to the business.

A merger or acquisition (M&A) can bring competitive edge, increased profitability, growth, new value, or in some cases all of the above. So it’s clear why M&A features in the growth strategies of so many successful companies.

This guide examines:

The potential reasons for failure in both scenarios – after all, any M&A has its sights set on long term success for the deal.

After this, we’ll explore what businesses can do to give themselves the best chance of being on the right side of the success vs failure statistics.